How the Leave campaign flipped the referendum: a compendium of the propaganda and a reminder of the lies

Photo by Esperluette Wikimedia Commons

Editor’s preface:
On 23 June 2016, the UK voted to leave the European Union by 51.89 per cent for Leave to 48.11 per cent for Remain, a small margin of 3.78 per cent. This equated to 17,410,742 votes to leave and 16,141,241 to remain, a margin of 1,269,501 votes.

Right up to the last few weeks, a win for Remain seemed assured. But then something happened to manipulate voters into support for, perhaps, the most monumental act of self-harm in the UK’s modern political history.

This is an important record of the material used to con the public and a reminder that such tactics were not, and are not, a one-off. The techniques will be used again to undermine our democracy and our human rights; they are already in play to convince people that ‘boat people’ are the cause of all our woes, that the ‘woke’ are on the side of criminals and against democracy, that leaving the ECHR is essential, that climate change activists are enemies of the people and that the NHS can only be ‘saved’ by privatisation.

For that reason, we wanted to preserve this sobering compilation, both as a record and a warning. Our thanks to Laura for putting it together and allowing us to reproduce it and to all those who contributed further evidence.

How did the Leave campaign manage to get that timely blip and win the Brexit referendum?

These were ads on social media – very precisely targeted.


Plus the widely known ones, the NHS red bus and Farage's poster.

All that on top of the ground work previously done by the tabloids, for… decades!

Contributions are very welcomed, pleaseπŸ™

And stealing highly encouraged πŸ˜ŠπŸ‘

Found another one

Contributed by @chastavr

Contributed by @acemsdavis1

Contributed by @Mogleeone, re. BeLeave campaign.

The next 3 contributed by @Mogleeone

Found by @dplessey100

Vote Leave targeted on Facebook

– 7 million people

– With 1. 5 *BILLION* ads

-In the last 4 DAYS

Contributed by @Mckendrick36

The next 4 from @harrygoodfella1

From @scott_mac_rae

From @harrygoodfella1 again:

Two from @Mogleeone

Contributed by @TimMorton2

Short pause just to thank everybody for the brilliant support for this thread πŸ™πŸ™πŸ™

I couldn't reply to everybody yet, but I will!

The next 11(!) images, in three tweets, contributed by

Click-through button for data gathering – focused micro-targeting.

Originally tweeted by Levelling down (@LevellingDown) on 20/04/2023.

One rag, two Brexits.

Before and after…

From @Jocks008

Originally tweeted by Aged Human πŸ‡ΊπŸ‡¦πŸ˜·πŸŒŽπŸ‡ͺπŸ‡ΊπŸ‡¬πŸ‡§ (@Laura__Fox) on 19/04/2023.